Her team’s idea is to collect and analyze real time data through Internet of Things (IoT) sensors to efficiently direct traffic flow. “We want to solve this issue right now,” Jain said, emphasizing immediate action rather than pursuing a futuristic solution that takes years to develop. Slow-moving traffic is an “interconnected problem” that increases carbon emissions and lowers worker productivity because “people are stuck on roads for hours and are witnessing significant deterioration in health,” said Jain, an international student from India. Arushi Jain MBA’22 seeks to eliminate traffic congestion through entrepreneurship.
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